Today, GAME has announced a development to its award-winning app with the addition of a new purchasing mechanic: GAME Wallet.

The new functionality will offer users of the existing GAME Reward app a way to combine Reward Card points – earned from shopping in-store or online – with GAME Gift Card funds into one handy virtual wallet. This will allow them to quickly and easily see how much they have to spend, just by using their phone.

Launching today, GAME Wallet can be used by customers to make purchases in-store. Users will simply need to select ‘make purchase’ and a QR code will appear on their phone which can be scanned. The funds will automatically be deducted from the customer’s account.

Over the coming months, future developments will also offer customers the ability to use the GAME Wallet to make online purchases at www.game.co.uk, add credit directly to the Wallet in-store or online and use it to make in-game purchases with selected third party publishers.

Fred Prego, Insight and Reward Director for GAME says: “We’re really excited about this latest innovation of the GAME app and it’s another example of how we’re delivering on our digital strategy – giving our customers new ways to access digital gaming and new innovative ways to pay. GAME Wallet provides a card-less and cash-less way of paying in store as well as helping our customers keep track of all their gaming purchases.

And the developments don’t stop here – there are more exciting additions to the GAME app in the pipeline so watch this space!”
To use GAME Wallet, existing app users should upgrade to the latest version of the app where Reward Card points will be automatically updated and Gift Card funds added.